Mahdi Ghafouri Yazdi; mohamad khabiri; Ebrahim Alidoust Ghahfarokhi; Mohamad Javad Sharif Zadeh
Abstract
The purpose of this study was to identify the financing straregies in professional sports. The methodology of this research was qualitative with the phenomenological approach and the required information was obtained, using documentary studies and semi-structured interviews. The research statistical ...
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The purpose of this study was to identify the financing straregies in professional sports. The methodology of this research was qualitative with the phenomenological approach and the required information was obtained, using documentary studies and semi-structured interviews. The research statistical population was university professors with specialization in sports management, economics, and entrepreneurship, sport's senior managers and career professionals, and senior managers of corporations and investment funds. The sampling method was non-random and purposeful. We continued interviews with experts to reach the theoretical saturation (20 interviews). As a result of analyzing the data on financing strategies in Iran's professional sports, three main categories, 14 sub-categories and 115 concepts or open codes were identified. Asset-based financing strategies consist of location-based financing, debt-based financing, capital-based financing, partnership-based financing, and gift-based financing; Sports revenue sources consisting ofadvertising, sponsoring, TV rights, match day revenue, goods and services based on brand, athletes and fans and also operational components including executive actions and optimal ownership as the most important strategies in professional sports of Iran were proposed. Awareness of these strategies puts a clear roadmap for the implementation of the desired model of financing in Iran's professional sports for the country's sports authorities.
esmat hemati; Majid Jalali Farahani; Ebrahim Alidoust Ghahfarokhi; Mohammad Khabiri
Volume 6, Issue 4 , March 2018, , Pages 61-71
Abstract
The aim of this study was to design the model of individual and organizational factors promoting and inhibiting Career success of woman employees at Sport Organization of Tehran Municipality. The research method was "descriptive-analytical" and statistical population of this research included ...
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The aim of this study was to design the model of individual and organizational factors promoting and inhibiting Career success of woman employees at Sport Organization of Tehran Municipality. The research method was "descriptive-analytical" and statistical population of this research included all female managers working in Sports Organization of Tehran Municipality. In this research, due to the limited population size, the whole population(n=130) was selected as the sample. Data were collected by field method and researcher-made questionnaire concerned with individual and organizational factors to promote and inhibite job success for female employees. Reliability of the questionnaire was 0.892 through using Cronbach's alpha coefficient. In order to analyze the data, descriptive and inferential statistics such as single sample T, confirmatory factor analysis, standard regression coefficient estimation and structural equation modeling were used. The results showed that individual and organizational factors promoting and inhibiting have a significant effect on the Career success of women employees in Sport Organization of Tehran Municipality(p
Ahmad Fallahi; Mohamad Ehsani; Hshem Kouzehchian; Mohammad Khabiri
Volume 5, Issue 2 , November 2016, , Pages 11-21
Abstract
This research aimed at investigating the Moderating role of ambush marketing, negative behavior and congruence in the relationship between sport (Iran Football pro-league) involvement and intention to purchase. The research used a descriptive-correlation method conducted as a field. The sample consisted ...
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This research aimed at investigating the Moderating role of ambush marketing, negative behavior and congruence in the relationship between sport (Iran Football pro-league) involvement and intention to purchase. The research used a descriptive-correlation method conducted as a field. The sample consisted of 515 pro-league spectators. A researcher-made questionnaire was used to collect data. The validity of the questionnaire was approved by 14 professors and through confirmatory factor analysis. The reliability was evaluated by Cronbach''s alpha (over 0.7 for the whole questionnaire and all subscales). ANCOVA was used to analyze the data. The results showed a significant difference in intention to purchase from sponsors with regard to different levels of sport involvement (F=1.8, P=0.001). Also, the Moderating role of negative behavior (F=14.6, P=0.001) and congruence (F=100.2, P=0.001) in purchase intention was significant while the moderating role of ambush marketing (F=0.34, P=0.0556) was not significant. Generally, there was a relationship between the pro-league involvement and the intention to purchase sponsors'' products and players'' negative behaviors and the congruence between sponsors and pro-league moderated this relationship.
